This guide will direct you to market research that has already been compiled and published. This is called "desk research"; it's secondary research, where you collect data from existing sources, as opposed to a survey or marketing study that you might do to produce new data (primary research).
Sourcing market data already out there saves companies time and money. This type of research can be undertaken to identify new markets to enter, or to monitor markets companies already operate in. As such it would be necessary for you to understand the current state of the industry or product(s), identify and monitor competitors and customers, examine promotional strategies, etc.
A scholarly and comprehensive way to explore and understand business research topics
Industry market research, reports and statistics. Subscription incudes the Core Database package, Industry and Archive Reports (UK, US, Canada, China, Australia, New Zealand and Global), and Specialised Reports (UK, US).
Digital intelligence platform with data tools, global metrics and expert industry analysis across music, video, TV, sports, media, games, telco marketing and brands.
Market research reports on consumer products, leisure and retail sectors, with related news.
Global data and business intelligence platform, including statistics, reports and insights.
Market research reports on consumer products, leisure and retail sectors, with related news.
Provides access to data from the 1971, 1981, 1991, 2001, 2011 and 2021 UK censuses.
