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Digital Media: Industry resources

Resources for students on the digital media programme

Business or industry focused research.

Consumer products : market analysis reports

MINTEL
Market research reports on consumer products, leisure and retail sectors, with related news.

Recent UK reports include:

AR and VR - UK (2023)
Consumers and the Metaverse (summer 2023)
Future of Technology - UK (2023)
Social Media: Engaging with Brands - UK (2024)
Future of Social Media - UK (2024)
Social Media Influencers - UK (2023)
Digital Trends - UK (Winter 2022)

Industry reports

IBISWorld
Industry market research, reports and statistics. Subscription incudes the Core Database package, Industry and Archive Reports (UK, US, Canada, China, Australia, New Zealand and Global), and Specialised Reports (UK, US).

A diverse range of specialist reports national, international and global around industries or sectors. The UK focused ones includes:

App Development in the UK
Immersive Technology in the UK
Social Media Platforms in the UK
Video Downloading & Streaming Services in the UK
Web Design Services in the UK

As well as a diverse range of online retail distribution reports for particular sectors and goods.

Market research reports - Statista (UK and global)

Statista
Global data and business intelligence platform, including statistics, reports and insights.

Example reports include:

Digital Media: market data & analysis (Global) (2024)
Online media & entertainment usage in the United Kingdom (2024)
TikTok: statics and facts (Global) (2024)
Leading new TikTok creators in the UK 2023, by number of followers
The social media landscape (Global) (2024)
Metaverse: data data & analysis (Global) (2024)
Target audience: Podcast listeners in the United Kingdom (2024)